Writing Process Blog: My Journey into the Unknown

Roslyn Our Journey Blog tour, blogging, jewelry designer and writer, writing process

Roslyn Tanner Evans

Roslyn Tanner Evans

When my friend and mentor Keri Francek Jaehnig of Idea Media Girl asked me if I’d be interested in participating in a writing process blog tour, my first reaction was; Who Me- I’m not a writer. But then I remembered I thought the same thing when first referred to as an ‘artist’.  So I said yes because who I am about is transforming/reinventing oneself at any stage of life. Answering these questions has inspired me to continue writing and hopefully to inspire you as well to find a way to express yourself.

What am I working on?

Good question- I’ve been blogging weekly this past year and now I seem to be moving into uncharted territory. Early on I was convinced by friends that people would want to read about my journey/transformation from career counselor to jewelry designer (they did) and it distinguished me from other jewelry designers. After all, my story is inspiring and is proof that it is never too late to start again. But then once my story got told, I was at a cross roads. It took several brainstorming sessions with a few writer friends and some outstanding coaching for me to see that I had to deliver content along with my pretty images and collages. So that is the direction I am heading. Am exploring interesting ways to write about jewelry, accessories, fashion, color, inspiration, beads, gemstones, trends, etc and relate the content to our jewelry designs. Occasionally my own personal or business experience inspires a blog and I love to tell stories.

How does my work differ from others of its genre?

For the Blogging: When I re-branded my website I made the decision to blog weekly. I scoured the internet for blogs from other beaded jewelry designers. What I found surprised me and showed me where there was a gap. Most beaders are not writers so they use blogging to show off their designs using a few descriptive words and a series of images. Although visually nice, I didn’t think that approach lent itself to meaningful comments, engaging with customers nor was it informative. It just seemed like a fancy way to try to sell. Realizing though that people don’t spend much time reading blogs if their intent is looking for a necklace and given I do have a visual product, I knew I had to provide content that was either entertaining, informative or thought provoking along with our beautiful products.

For the Jewelry: We design for the professional woman who loves unique, one-of-a-kind pieces that make her feel special and deserving of the attention she attracts. Whether she’s in the workplace, the public eye, on vacation or out with the girls, our jewelry compliments everything about her.

Earth (that’s me) and Moon (my daughter) combine forces to give you the exceptional look you want and the convenience of online shopping. So do stop by – we’d love to meet you! http://earthandmoondesign.com

 Dress for Success

 Why I write what I do?

Almost all my readers are women and over the past 6 years doing live craft shows, I met many a customer  with questions and often fixed ideas of what to wear with… or ‘I don’t know what that would go with even though I love it, or what inspires you, where do you buy your beads, how can you create so many different designs’ etc? It seemed that blogging was a way to address these questions and maybe even instill new ideas of how to coordinate ones wardrobe with jewelry.  It definitely impacted me as I primarily thought of myself as a retired career counselor who had no idea she was creative until she uncovered her talent and passion. I delighted with this discovery and found beading a relaxing hobby. Turning it into a business changed everything and at age 75 find myself enmeshed in learning technology and social media marketing, blogging being a huge part of it. So although writing is not my top creative task, I use my weekly commitment to stretch myself and hopefully make a difference for others. Opening one’s mind to what is possible will continue to keep me young, vital and thrilled with life. In the process, you will get a new perspective about jewelry.

 How does my writing process work?

Usually all I need is my opening sentence and my story spills out. But blogging is different in that I have to do keyword research and think about SEO, and my future direction requires research. No longer can I write my blog the day before I intend to publish. I just experienced my first few weeks where I had 3 blogs ready in advance. A great strategy and has guided me to establish 5 main topic areas my blogs fit into. A psychologist friend of mine once said I suffer from ‘object permanency’ which explains why I don’t rearrange furniture or knick knacks. The same seems to be true of my writing. I’ll proof for grammar and spelling (sorta) but seldom think a sentence needs rearranging or heaven forbid- deletion. However, I have learned that I must edit my drafts several times.I do my best to inject my personality into my blogs because I am at heart a people person. That’s why becoming involved with social media as a newly minted artist/writer is so exciting for me and hopefully for you.

Roslyn Tanner Evans of http://earthandmoondesign.com

Passing the baton to 3 other wonderful writers and smart interesting women I’m proud to call my on-line friends.

Sharon O'Day

Sharon O’Day has been on “The Road Less Traveled” most of her life.  She was raised in Brazil, is fluent in four languages and has lived and worked all over the world.  At 30, without an undergraduate degree, Sharon decided she needed an MBA and became the very first person accepted into the prestigious Wharton School of Finance masters program without one.  

From there, she worked for foreign governments and businesses of all sizes, mostly as a consultant in her own company.  Her expertise in international marketing and finance grew with the passing years.  Then, at 53, at what looked like the peak of her career, she found her finances turned completely upside down.  She lost her home, her business, everything.

She realized that, despite being an expert in finance, she knew very little about money.  Years of research followed, into the psychology of money and into the gaps in the education most women receive when it comes to money.

Today, in addition to her popular blogging, Sharon mentors women from financial panic to financial peace of mind through programs such as “Five Calls to Financial Clarity” and her step-by-step, highly successful money mindset program “Over 50 and Financially Free.”  To get a taste of her hands-on blogs, click here: www.sharonoday.com. 



Beverley Golden

Beverley Golden is a writer, raconteur, wordsmitherer, song creator, soul hippie, peacenik and self-professed guinea pig, who loves testing unconventional ways to shift paradigms in the playing fields of health care, storytelling and of course, world peace.

With the heart of a compassionist, she views the world as a full glass optimist and courageously uncovers the humour in life’s crazy situations, offering hope, while promoting inner wisdom through the written word. “Trust your intuition even when no one else sees your point of view” is her signature mantra. A curious observer of human nature, she loves challenging complacency, stimulating ideas and inspiring conversations. Most recently, her writings can be found on the Huffington Post and Intent Blog, among others.

Her first book, Confessions of a Middle-Aged Hippie, bursts with anecdotes from her years in the entertainment industry, coupled with her stories of survival from a life lived with health issues. The stories in this unconventional memoir really were written in eight days, another example of her passion for turning the “impossible” into possible. Beverley is a media savvy speaker and loves to talk about lifestyle and topical current issues relating to health and well-being, peace, creativity and the arts. She lives in Toronto, Canada. www.beverleygolden.com




kittie-walkerBorn and bred in London, the city is the blood in my veins. I love to travel and expose myself to new cultures and traditions. 

I’ve been inquisitive from a young age. Dubbed “Nosey Rosie” by the neighbourhood when I was growing up, this has stood me in good stead throughout my life. I have a passion for understanding how processes work and then making them better. This extends to some hardware as well. Yes I love to tinker with computers and household appliances. I haven’t found anything that I can’t fix, as yet!
I’ve spent most of my working life taking apart business processes and reengineering them. I spent 15 years reengineering entire businesses in the retail, leisure, healthcare, investment, hospitality, and real estate sectors. Turning around in excess of 150 businesses in that time.I started my own business in 2007. The best move I’ve ever made. At Avidmode we work with small businesses to help them take advantage of the digital world and it is a deeply satisfying job.

I write over at KittieWalker.comAvidmode.comSteamFeed.com and various other places across the net!

Final Thoughts

There are so many ways we can integrate the many aspects of ourselves. As a retired career counselor, I have always known this and am grateful to spend the last phases of my life expressing myself through writing and jewelry design. And let’s not forget always meeting wonderful people. Hugs to all.


Stay in Touch & in Style

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I loved going to work each day for 30 years as a professional career counselor. When I retired, I explored my creativity and regard for crafts until I discovered beading. At age 68 I turned my new found passion- jewelry design, into a business. At age 72 I took on learning about social media marketing and developing my computer skills. I am sharing my journey from inception, to frustration, to elation -in the hope of inspiring others that 'it is not too late to start again'. Welcome to my re-invention!

Comments 37

  1. I always enjoy reading your blog posts. It surprises me how many different angles and ideas you are able to touch on. I look forward to your perspective and tips.

  2. This post really allowed me to get to know you a little bit better, Roslyn. Love that you have many facets and are open to learning something new and constantly adding skills to your repertoire and talents to your already long and interesting list. Your designs are truly inspired and I love your approach to sharing something with others where you saw a void in your area of design and expertise.

    I am delighted to be one of the three who you passed the torch to, and look forward to sharing my “process” next week. Thanks for being the inspiring lady and new online friend that you are! Hope your birthday trip is fabulous too. Happy 75th!

    1. Beverley Golden- A mutual admiration that continues to grow as we discover more about one another. I welcomed this opportunity to respond to these questions as a way for others to learn more about me. In the process, I learned about myself as well.

      The first book I read on my birthday cruise vacation was yours, “Confessions of a Middle Age Hippie”. Naturally I learned so much more about you and have a zillion questions. Looking forward to your tour post, your other blogs and your next book.

  3. I really enjoyed reading your blog post, Roslyn. I see another side of YOU! 🙂 I’ve always loved your designs and the stories that you share with every piece.

    Enjoy your trip and have a very Happy Birthday!

    1. Thanks so much Alexandra McAllister. This was such a neat opportunity to reveal more about myself. I always appreciate your support and encouraging words.

  4. I enjoyed this very much not only because it delivers inspiration but because it is personal. It is helpful to hear that it is possible to make changes, try new things and become a person with many skills, and make moves that can build a career successfully. Thank you for sharing!

    1. Thanks Meryl Hershey Beck for your thoughtful comment. I accepted the opportunity to participate in this blog tour because it was personal, so I’m glad it reasonated for you.

  5. This is wonderful! I love reading about you and the troubles you’re having with blogging! I do the same thing.!! Hope you’re having a great birthday cruise!

  6. I always love reading your posts. You have been creative and come up with fun topics. Your artwork is marvelous too. 😉

    I never imaged being a writer either and even though I wasn’t the best when I started, I kept at it and my skills are slowly improving.

    1. What a warm comment Uplifting Families and thank you for your compliments. It encourages me to keep going. It is because I discovered these new skills and talents in me that I know exist in others, so we need to keep going.

  7. I can always sense your heart and passion from your posts. It is very refreshing that you took the approach of embracing your customers needs and write so they can get to know you the jewelry designer. it is wonderful when we find ourselves through writing and can share it with others

  8. You are so inspiring! And, -learning more about you on this blog was delightful! I love the way you have set yourself apart from others in your niche by simply going with your own uniqueness. Good for you! Really enjoyed this post.

  9. I’m honored that you have chosen me as one of the people to whom you are passing the baton, Roz! When we spoke, you said you had learned quite a bit about yourself by answering the four questions in this blog tour, and I look forward to the same. That only happened for you because you were willing to look openly at your process — and examine the vulnerabilities that come with it. Your openness and personal honesty are why you have so many people telling you they feel your heart! THAT’s the sign of a great blogger! 😉

    1. Sharon O’Day- What an awesome compliment. Thank you. As you know I love your blogs for a similar reason. You are so real as you talk to women about finance and money. Looking forward to your insights and your process.

  10. Roslyn it’s so nice to read about your journey and reading that even if you are not sure about reaching a certain level in your business, you still try and get there. You’ve succeeded each time! I love your writing, it captures you perfectly!

  11. It’s great that you opened up so much Roslyn. Many bloggers struggle and don’t remain consistent in their writing. I appreciate what you are have done and the future is incredibly bright for you!!!!

    1. Gina Binder- Given I was a counselor for over 30 years I know that relationships and the ability to connect is a driving force in life, business and marketing. I believe we all want to know what makes someone tick, think the way they do, practice their walk, talk their talk. It is how we learn, grow and trust one another, ultimately do business together too.

    1. A. Lynn Jesus, I’m glad you appreciate a behind the scenes look. I love it when others share their process and behind the scenes. Its a way of connecting that matters to me. Thanks for your kind words.

  12. Hi Rosalyn – This article is so motivating for me a blogger/jewelry artisan. I am learning that it isn’t about the product but about touching lives and relationships. In addition, I have found it hard to develop my own personal style of writing. Reading what you have to say encourages me, and helps me rethink my process.


  13. Post

    LeAllyson Meyer- believe me- it took me quite awhile to get that I needed to blog. Love how you put it-“it isn’t about the product but about touching lives and relationships.” I use this philosohy to guide me in my topics and in my writing. I honestly don’t think about my style of writing but recognize it is different from many. It really is just me talking to you over a cup of coffee. Remember- you developed your style of jewelry making, so this too will become you.

  14. Roz,

    Really interesting and informative post – I enjoyed learning even more about you and your business!

    Kudos to you for making the commitment to blog and keep your website content current. A great circle of friends you have listed above.

    I used to work with Brazilians, so I’m looking forward to reading Sharon’s post…

    Thanks for participating in this untraditional blog tour!! 🙂


  15. Roslyn, Love how you talk about your process. Mine is similar, too. You definitely have an interesting story to tell and I’m enjoying getting to know you better.


    1. Post
  16. Roz,

    I’m not seeing my first comment here – So, a second one I’ll do! 🙂

    Thank you for participating in the blog tour, and for inviting such a great group of professionals to hop on. Looking forward to hearing from them for sure…

    I appreciated learning more about how you and your daughter work together. I really like how you name each piece. Surely others to too!

    Thank you for sharing with us, and for inspiring others to keep adventuring!!


  17. Thank you Keri for the invite. It was a wonderful opportunity to reflect and I loved reading about other bloggers process. Sorry your previous comment did not show up and thanks for taking the time to respond again.

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