When my friend and mentor Keri Francek Jaehnig of Idea Media Girl asked me if I’d be interested in participating in a writing process blog tour, my first reaction was; Who Me- I’m not a writer. But then I remembered I thought the same thing when first referred to as an ‘artist’. So I said yes because who I am about is transforming/reinventing oneself at any stage of life. Answering these questions has inspired me to continue writing and hopefully to inspire you as well to find a way to express yourself.
What am I working on?
Good question- I’ve been blogging weekly this past year and now I seem to be moving into uncharted territory. Early on I was convinced by friends that people would want to read about my journey/transformation from career counselor to jewelry designer (they did) and it distinguished me from other jewelry designers. After all, my story is inspiring and is proof that it is never too late to start again. But then once my story got told, I was at a cross roads. It took several brainstorming sessions with a few writer friends and some outstanding coaching for me to see that I had to deliver content along with my pretty images and collages. So that is the direction I am heading. Am exploring interesting ways to write about jewelry, accessories, fashion, color, inspiration, beads, gemstones, trends, etc and relate the content to our jewelry designs. Occasionally my own personal or business experience inspires a blog and I love to tell stories.
How does my work differ from others of its genre?
For the Blogging: When I re-branded my website I made the decision to blog weekly. I scoured the internet for blogs from other beaded jewelry designers. What I found surprised me and showed me where there was a gap. Most beaders are not writers so they use blogging to show off their designs using a few descriptive words and a series of images. Although visually nice, I didn’t think that approach lent itself to meaningful comments, engaging with customers nor was it informative. It just seemed like a fancy way to try to sell. Realizing though that people don’t spend much time reading blogs if their intent is looking for a necklace and given I do have a visual product, I knew I had to provide content that was either entertaining, informative or thought provoking along with our beautiful products.
For the Jewelry: We design for the professional woman who loves unique, one-of-a-kind pieces that make her feel special and deserving of the attention she attracts. Whether she’s in the workplace, the public eye, on vacation or out with the girls, our jewelry compliments everything about her.
Earth (that’s me) and Moon (my daughter) combine forces to give you the exceptional look you want and the convenience of online shopping. So do stop by – we’d love to meet you! http://earthandmoondesign.com
Why I write what I do?
Almost all my readers are women and over the past 6 years doing live craft shows, I met many a customer with questions and often fixed ideas of what to wear with… or ‘I don’t know what that would go with even though I love it, or what inspires you, where do you buy your beads, how can you create so many different designs’ etc? It seemed that blogging was a way to address these questions and maybe even instill new ideas of how to coordinate ones wardrobe with jewelry. It definitely impacted me as I primarily thought of myself as a retired career counselor who had no idea she was creative until she uncovered her talent and passion. I delighted with this discovery and found beading a relaxing hobby. Turning it into a business changed everything and at age 75 find myself enmeshed in learning technology and social media marketing, blogging being a huge part of it. So although writing is not my top creative task, I use my weekly commitment to stretch myself and hopefully make a difference for others. Opening one’s mind to what is possible will continue to keep me young, vital and thrilled with life. In the process, you will get a new perspective about jewelry.
How does my writing process work?
Usually all I need is my opening sentence and my story spills out. But blogging is different in that I have to do keyword research and think about SEO, and my future direction requires research. No longer can I write my blog the day before I intend to publish. I just experienced my first few weeks where I had 3 blogs ready in advance. A great strategy and has guided me to establish 5 main topic areas my blogs fit into. A psychologist friend of mine once said I suffer from ‘object permanency’ which explains why I don’t rearrange furniture or knick knacks. The same seems to be true of my writing. I’ll proof for grammar and spelling (sorta) but seldom think a sentence needs rearranging or heaven forbid- deletion. However, I have learned that I must edit my drafts several times.I do my best to inject my personality into my blogs because I am at heart a people person. That’s why becoming involved with social media as a newly minted artist/writer is so exciting for me and hopefully for you.
Roslyn Tanner Evans of http://earthandmoondesign.com
Passing the baton to 3 other wonderful writers and smart interesting women I’m proud to call my on-line friends.
Sharon O’Day has been on “The Road Less Traveled” most of her life. She was raised in Brazil, is fluent in four languages and has lived and worked all over the world. At 30, without an undergraduate degree, Sharon decided she needed an MBA and became the very first person accepted into the prestigious Wharton School of Finance masters program without one.
From there, she worked for foreign governments and businesses of all sizes, mostly as a consultant in her own company. Her expertise in international marketing and finance grew with the passing years. Then, at 53, at what looked like the peak of her career, she found her finances turned completely upside down. She lost her home, her business, everything.
She realized that, despite being an expert in finance, she knew very little about money. Years of research followed, into the psychology of money and into the gaps in the education most women receive when it comes to money.
Today, in addition to her popular blogging, Sharon mentors women from financial panic to financial peace of mind through programs such as “Five Calls to Financial Clarity” and her step-by-step, highly successful money mindset program “Over 50 and Financially Free.” To get a taste of her hands-on blogs, click here: www.sharonoday.com.
Beverley Golden is a writer, raconteur, wordsmitherer, song creator, soul hippie, peacenik and self-professed guinea pig, who loves testing unconventional ways to shift paradigms in the playing fields of health care, storytelling and of course, world peace.
With the heart of a compassionist, she views the world as a full glass optimist and courageously uncovers the humour in life’s crazy situations, offering hope, while promoting inner wisdom through the written word. “Trust your intuition even when no one else sees your point of view” is her signature mantra. A curious observer of human nature, she loves challenging complacency, stimulating ideas and inspiring conversations. Most recently, her writings can be found on the Huffington Post and Intent Blog, among others.
Her first book, Confessions of a Middle-Aged Hippie, bursts with anecdotes from her years in the entertainment industry, coupled with her stories of survival from a life lived with health issues. The stories in this unconventional memoir really were written in eight days, another example of her passion for turning the “impossible” into possible. Beverley is a media savvy speaker and loves to talk about lifestyle and topical current issues relating to health and well-being, peace, creativity and the arts. She lives in Toronto, Canada. www.beverleygolden.com
Born and bred in London, the city is the blood in my veins. I love to travel and expose myself to new cultures and traditions.
There are so many ways we can integrate the many aspects of ourselves. As a retired career counselor, I have always known this and am grateful to spend the last phases of my life expressing myself through writing and jewelry design. And let’s not forget always meeting wonderful people. Hugs to all.