Today’s post is a guest post from our friend Keri Jaehnig, Founder and Chief Marketing Officer over at Idea Girl Media. Knowing that many of our friends are small business owners themselves, I’ve asked Keri to share a few pointers on how to best implement holiday marketing whilst keeping your sanity and business intact.
Thank you for inviting me to be part of your holiday tips post! I’m sliding into home at the bottom of the 9th, but here we go…
We all want to put our best foot forward and optimize our efforts. What I see quite often is entrepreneurs going for “more” in what they do, rather than making the most of what they do. In other words, working smarter, not harder.
If I had to narrow it down to three tips to survive the holiday marketing season they would be:
1. Be real-istic!
Take a look at your personal calendar and your holiday calendar and be honest about what you can accomplish. If you don’t have a BIG promotion like a Black Friday, Cyber Monday or clearance sale, and it looks like you would be running from behind to get it done, consider not doing it.
Instead, run a special coupon in your email newsletter for something a bit more do-able by you and your team. Make the decision to make relating with your customers your priority, and really nail the customer service. Consider doing a follow-up promotion in January with customers that ordered something specific or shared with a friend. In the long run, this may benefit you more than driving yourself nuts to do something half as well. (If you’re going to do it, do it well).
2. Schedule what you can
This may seem obvious, to some. But I’m talking about really giving your posts some thought and being READY! Schedule tips and curated content well in advance – even through the end of December. In turn, you can be available to respond online to those that engage with you doing this busy season.
The most important step! Take your holiday marketing plan into January, and follow-up with your online community. This could be a good time to host a webinar about something new. Alternately, try deferring some of your efforts into this month and do a clearance promotion. Or, survey your peeps to see what they liked and would like better next year. While you still have their attention – Keep It and capitalize on the opportunity to gain extra revenue and/or valuable insight.
Every business will call for a different plan. The key is carefully calculating your plan and then working it well.
Next week, Hope Stanger will be walking us through her top three tips to keep you healthy over the holidays.
Keri is an award-winning Social Media Marketing & Content Strategist for business brands, public figures & nonprofits. She’s been helping business brands, nonprofit stakeholders & public figures – that value their online reputation – to achieve social media success worldwide since 2009. For a more visual interpretation of Keri’s tips, head over to her SlideShare Presentation. We’d also encourage you to connect with Keri on Twitter, Facebook and Instagram where she shares her expertise selflessly.