If you are a parent you know all too well the struggle of selecting a name for your child. Even so, I am pretty pleased with my grownup kids names, Beth and Evan and they seem ok with it too, (at least they haven’t changed it).
You know what’s a lot worse? Selecting a new name for my jewelry company!
Sure, there’s lot of advice from social media marketers and I’ve read many articles to guide me in the process. And I’ve talked to friends, mentors, customers, my daughter and myself. There seems to be two sides to every opinion: (1A) It should be clear & concise or (1B) it can spark curiosity. (2A) It should have the word jewelry or design in the name or (2B) it doesn’t really matter. It was easier trying to please two sets of grandparents.
“Does Social Media Marketing Ever Feel Like A Puzzle?”
If it’s so confusing–why am I changing our company name?
I’ll let you in on some of the reasons:
1. There is ANOTHER company called BeadsbyRoz & she sells bead supplies and spells it the right way. Can you imagine?
2. I spell BeadZ with a Z. That’s because my name is RoZ, not Ros. Since many people don’t know that, it helps the other company, not me.
3. The name doesn’t include my daughter who designs some of our most beautiful jewelry.
4. And most importantly, I created my company name when it was more of a hobby pretending to be a business. So the name no longer fits the direction of the company.
2013 is the last year of shlepping to live shows. My body agrees with me. So does my hubby who helps with the loading, unloading and storage of all supplies.
Then as I’ve learned so much about social media marketing these past two years, I also discovered that my shopping cart disguised to look like a website isn’t working the way it could. That’s what happens when you are on a shoestring and do things with free help, good intentions and you don’t think you need to hire a professional to set it up right.
I Was Wrong and I’m Doing it Right, Now. You can thank the UK!
Just as searching for the perfect bead has always thrilled me with joy, I finally found my perfect web designer/SEO professional. She lives in the UK. That’s the beauty of today’s technology. It doesn’t matter whether we meet up in person or on Skype to be totally compatible. Which is why I now trust that I can continue to have meaningful relationships with my customers—without driving hours and hours on weekends to meet face to face!
All of this deserves a new name!
We chose one and after a few weeks, decided to keep searching. Now we do have one and want to sit with it for just a while. Go take a look at our current site before it disappears and while there select a gift for yourself and/or get an early start on a gift for another. Enter Code: BlogSpecial for free shipping— http://beadzbyroz.com Offer expires Thursday Oct 17, 2013
Baroque Freshwater Pearls 38″- $48-wear long or double -Inspired by Fall Foliage
In the near future, be on the lookout for The REBRANDING of our Business with a NEW NAME/NEW WEBSITE/ NEW DESIGNS/ LAUNCH/ PROMOS and more. Thanks for reading. I really enjoy talking and sharing about myself and my business with you.