Social Media & Me

Roslyn Our Journey beaded Jewelry, business, handcrafted, inspirational, jewelry, learning

Handcrafted Beaded Sold Necklaces

Handcrafted Beaded Sold Necklaces

Last summer I took the plunge. Not into a pool or ocean but into the world of social media marketing. I was delighted to discover groups of fellow beaders, handcrafters, artists & women owned businesses on linkedin.  In response to a group members query on how to get started selling her newly created jewelry, I read the following reply: “Before you get started in your craft business, you need to have a clear idea of the types of products you want to sell & what you think people will be willing to pay for them”.

WRONG ANSWER
No, no, no . This isn’t really her issue because she has already started. She is HOOKED & has tons of boxes of beads & finished product. The same thing happened to me. My first year I gave gifts of handcrafted beaded necklaces to everyone & begged them for home parties. After awhile I was told to sell to the general public. Signing up for a local craft show seemed like a good way to go & so I purchased a tent, tables, displays, table covers, paid my entry fee, filed a state tax ID, opened a business account, printed business cards, created a website & I was finally ready for the public.

CONFUSION
I had no clue what people would be willing to pay for my handmade jewelry. I did sell enough to cover some of my expenses & so I forged on. I had to search for shows  only to discover that applications had to be submitted 6-10 months in advance depending on the juried level.

PROGRESS
Here it is, 5 years later & I spend more of my time on the computer than in beading & my business & technical knowledge continues to grow. I’m proud of all I’ve accomplished & intend to continue to expand personally & professionally.

A dear friend dubbed me the “Ageless Explorer” & I like this handle. At age 73 I will continue this adventure. Keep posted to follow my twists & turns as I immerse myself in social media marketing. You can learn more about me by visiting earthandmoondesign.com/aboutus/, become a fan @ https://www.facebook.com/BeadZbyRoZ, follow me @ http://Pinterest.com/BeadZpassion  or Roslyn Tanner Evans on linkedin & twitter.

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Roslyn
I loved going to work each day for 30 years as a professional career counselor. When I retired, I explored my creativity and regard for crafts until I discovered beading. At age 68 I turned my new found passion- jewelry design, into a business. At age 72 I took on learning about social media marketing and developing my computer skills. I am sharing my journey from inception, to frustration, to elation -in the hope of inspiring others that 'it is not too late to start again'. Welcome to my re-invention!

Comments 3

  1. You are quite a lady! I love the fact that you are so willing and able to embrace all that social media has to offer and yet at the same time you are open to getting help from those who have come befire you and then evaluate what works for you and what doesn’t. In your age group, the majority of folks are not willing to risk it and take a chance like you do to get the best out of life and make use of all the available channels. You are also a wonderful writer.

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      Author

      Thank you so much Julie for all your support & testimonials. You know how I struggle with learning & applying the technology, however I am so committed to moving my business forward in the new direction & hopefully also being an inspiration to other seniors that I won’t stop. I do see some sparks of success & satisfaction when “I just fixed that url that wasn’t linking”. If I can do it, many others can too.

  2. Roslyn,

    You seem to have done very well for yourself. I love the nickname that your friend gave to you. It fits, and is a spark for conversation, I’m sure!

    From what I’ve observed, you search out learning experiences and are always looking for a way to improve — Yourself, your business, and your social media knowledge.

    Many people I know that are….even younger than you are shy away from the online world…especially social media. Ironic, I’m a social media consultant, and my parents aren’t even on Facebook. Can you believe that??

    On the other hand, I worked with a gentleman last year – A sustainable real estate developer that understood the importance of online presence and social media. Very forward thinking, it was a pleasure to help him become aware of the social networking opportunities and keep him on track with social media developments.

    It’s all a matter of perspective. We just have to be willing to jump in and explore. At any age.

    ~Keri

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