Last summer I took the plunge. Not into a pool or ocean but into the world of social media marketing. I was delighted to discover groups of fellow beaders, handcrafters, artists & women owned businesses on linkedin. In response to a group members query on how to get started selling her newly created jewelry, I read the following reply: “Before you get started in your craft business, you need to have a clear idea of the types of products you want to sell & what you think people will be willing to pay for them”.
No, no, no . This isn’t really her issue because she has already started. She is HOOKED & has tons of boxes of beads & finished product. The same thing happened to me. My first year I gave gifts of handcrafted beaded necklaces to everyone & begged them for home parties. After awhile I was told to sell to the general public. Signing up for a local craft show seemed like a good way to go & so I purchased a tent, tables, displays, table covers, paid my entry fee, filed a state tax ID, opened a business account, printed business cards, created a website & I was finally ready for the public.
I had no clue what people would be willing to pay for my handmade jewelry. I did sell enough to cover some of my expenses & so I forged on. I had to search for shows only to discover that applications had to be submitted 6-10 months in advance depending on the juried level.
Here it is, 5 years later & I spend more of my time on the computer than in beading & my business & technical knowledge continues to grow. I’m proud of all I’ve accomplished & intend to continue to expand personally & professionally.
A dear friend dubbed me the “Ageless Explorer” & I like this handle. At age 73 I will continue this adventure. Keep posted to follow my twists & turns as I immerse myself in social media marketing. You can learn more about me by visiting earthandmoondesign.com/aboutus/, become a fan @ https://www.facebook.com/BeadZbyRoZ, follow me @ http://Pinterest.com/BeadZpassion or Roslyn Tanner Evans on linkedin & twitter.