My passion is beading and creating handcrafted necklaces for you
My goal is to enhance your wardrobe with affordable handcrafted jewelry and have you feel all ‘decked’ out. So often we really like a restaurant, activity, an artist, designer and we frequently patronize, participate and partake. Sometimes we are so passionate about it that we promote it and become advocates. My husbands passion is depositing his money in slot machines in Atlantic City.
To Our Surprise
We were recently rewarded for our loyalty to a casino. Along with many other frequent players we were given a 1 week cruise to the Bahamas on the newest Norwegian ship, The Breakaway. Daily we followed the fish on the carpet down the long hallway to our cabin located at the tip of the forward bow. Nightly we reversed our steps following the fish to reach the casino and make our deposit. We had a great relaxing time and felt appreciated for our loyalty.
How Does This Affect You?
This experience led me to think about my customers-You and how I can reward you for your continued support and purchases. Holidays are approaching and if you appreciate handmade items, you might want to treat someone, including yourself to a new unique, one-of-a-kind handmade necklace as a gift. And you don’t want to break the bank.
What Loyalty Program?
PLease state in comments what type of loyalty program would induce you to make multiple purchases or become a repeat customer. What do you need to be my advocate? Our new website, www.EarthandMoonDesign.com launches Nov.1, 2013 and you will see many selections, designs, new categories, in a wide price range. We want to reward you as you become a loyal customer and help us grow online.
What works for you?
Comments 23
Roz, I think this is a fantastic idea! I am so excited for the launch of your new site. I will give some thought to your request for suggestions about your loyalty program. But until then, wanted to let you know that I think it’s a really great idea.
Author
I did get some good ideas for a loyalty program that are different from the Buy on get other % off. Need to explore them for ease of administering. So happy Julie that you like our new website and get the feel we were striving for. Your support and enthusiasm is always appreciated.
That is a great way to reward customers.. they (we) are always looking for some kind of hook! I would look for cash back or points towards a future purchase.
Author
Oh Robert- good suggestion. Hadn’t thought of a point system. That’s why I wrote this blog-to get great input from customer perspectives and marketers.
I can hardly wait to see your new website because yes, I, too, love jewelry. What would entice me? How about this: Give you 12 color choices (one a month) and if I buy 11 the 12th one is free? No, it doesn’t have to be in December, either. The “free” one could be in July!
Author
Tina- Such a clever idea. I could expand it to be a necklace a month or we are grouping now by seasons, so 1 necklace purchase a season. Give customer option to choose the loyalty program they like. Tie it into an amount spent. Oh you got me thinking which is why I asked. Thanks Tina. I do have a 1x launch special- $10 off expires by Sun midnightEST. code: Launch10. It will be on my FB page.
Author
Tina- I launched today: http://www.EarthandMoonDesign.com and have a Fan page Launch special on my page through the weekend.
Roz, I don’t know your margins, so the numbers in this example might have to change. But since you have to deliver a physical product, what if you had a little card printed that explains the loyalty program briefly and has a place where you can write in the price of the item itself (net of shipping). When a buyer has five such cards, she mails them to you and you credit the lowest item price towards a sixth purchase. The only glitch is if something is sent as a gift, and in that case you send the card with no price marked, but that lets the recipient know a loyalty program exists …
Author
Sharon, Interesting idea. My margins are low as I want my necklaces to be affordable so they are worn and not kept hidden in my trays. Need to think about this one. Thanks for suggestion.
So excited for your new launch tomorrow, Roz. I believe everyone likes to be rewarded for their purchases….perhaps, a discount or a free bracelet to go with the necklace? I don’t know if you’d consider making bracelets…this could be an option. Your pieces are beautiful. 🙂
What a stunning piece of jewelry in the banner. Great idea!
Author
Not sure which piece showed in the flash banner when you read the blog. Wait until you see the new banner on our website as well as featured pieces Robin.
What a terrific idea Roz. Can’t wait to see your new website, I know you’ve worked hard “birthing” it. Wish I had an idea to help. Other than the usual, my mind is a bit blank at this time.
Author
Thats ok Meli as I got some great ideas already & will have to sort thru and decide what type of loyalty program to create.
Fun idea, Roz! I am looking forward to the new launch and becoming a first-time customer. If I am happy with a product or service, I’m hooked. Anything beyond that is a bonus! I’m sure you will come up with something terrific!
The loyalty program I’ve used is to offer buyers a fixed percentage off their next order (excluding shipping). Having a shop on Etsy simplifies the process because I create a Coupon Code which I share with said buyers.
Can’t wait to see your new website!
Hi Roz! I think Robert had the best idea with the point system. I love jewelry and have been a long time collector of unique necklaces and earrings. Problem is I have so much I have actually been giving away some I don’t wear as much anymore. I think you have some great designs and might have to break down someday soon and add something new to the collection!
Author
I’m drawn to Robert’s idea too and I like some of the others.Need to sort thru this after launch. Just want to say I would be flattered if you purchased one of our pieces & I had a photo of you wearing our design. You have incredible taste. I saw some of the holiday pieces my daughter made that we will add to the site in a few weeks after launch that will inspire you Terri.
Can’t wait to see the new website, Roz!
Author
Hi Simona, My launch went great this morning: http://www.EarthandMoonDesign.com. I have a weekend FB Fan Launch special on my page.
Love your new website, Roslyn! Great job! A customer loyalty program does sound like a great idea.
Hi Roslyn,
Wow, I am so impressed! I met you years ago at a tiny craft show, can’t even remember where, and bought one of your beautiful necklaces that I still thoroughly enjoy today. (Now thinking of ordering a few more pieces from your website for the Holidays!)
Your rebranding is fantastic, as is your website. As “they” say, “You’ve come a long way, baby!”
I too am in the process of completely rebranding my business, and will eventually be doing an online launch. It is a daunting process, but I have yet to be as inspired to push forward as I am now, having seen what you have accomplished. Way to go! (By the way, I would love contact information for the people that helped with your rebranding and website, if possible!)
May your happiness and prosperity continue for many years to come.
From a loyal fan, with or without a loyalty program (although it’s a great idea)
Warmly,
Sharon
Author
Love hearing from satisfied customers. Sharon, you made my day. Thank you for your thoughtful and complimentary words. I sent you a lengthy email and would love to remain in touch. Let me know if I can help you in anyway.