Me & Pinterest

Roslyn Our Journey Images, Pinterest, visual

Screen-Shot-2013-01-10-at-2.18.52-PMHave you ever tried scrapbooking? I did & fell in love with it. I was always buying new border paper, stamps, fancy background paper, velum….I would clip my coupons for Michaels & AC Moore so I could buy more. After awhile, the albums piled up, the scrapbooking file cabinet was overflowing & my checkbook had a deficit. I suffered withdrawal, but I did survive. And then came PINTEREST.



Six years later, I have a business creating handcrafted beaded jewelry. No, this blog isn’t about how many beads I have or why I bead. It IS about PINTEREST. They say 80% who use it are female, so in the event I have some male readers, Pinterest is an online visual storage/display of images.  Guess who got addicted? Yup-me. The good thing is, it doesn’t cost me anything but time. Yes, time is money & if I apply the modules I purchased, I could probably drive some traffic to my website & make some sales.



I purchased a module/program that covers how to use pinterest for a business awhile ago, skimmed through it & then started pinning away. What I really love about Pinterest is that if I want to please my eyes, I go to my boards for the latest styles, or to find a recipe or  get resources for social media. It’s all there in magnificent visual images. I’ve traveled the world, dug into antiquity, been to pottery & glass art galleries & walked down many fashion runways & I didn’t have to leave home or spend a dime. I laugh with the humor boards & cry over all the wisdoms that are written. I learn about eating healthy & I see how I could have decorated my home. Sometimes, other people’s boards look like their dreams or unfulfilled lives.



I’ve been told that my boards are a reflection of the wonderful life I have, expressions of my creativity & appreciation of all things of beauty. I the near future I will seriously apply marketing ideas to my Pinterest pins but for now I am building a following & enjoying the vastness of visual beauty. I will probably have to use a timer, but I can always hit reset!

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I loved going to work each day for 30 years as a professional career counselor. When I retired, I explored my creativity and regard for crafts until I discovered beading. At age 68 I turned my new found passion- jewelry design, into a business. At age 72 I took on learning about social media marketing and developing my computer skills. I am sharing my journey from inception, to frustration, to elation -in the hope of inspiring others that 'it is not too late to start again'. Welcome to my re-invention!

Comments 12

  1. I love Pinterest too! And I think you are right, it is a reflection of you, and your life. It’s easy to get caught up spending hours on there!

  2. Interesting presentation indeed! Pinterest has a lot to show when it comes to wonderful images. How has Pinterest benefitted you the most so far?

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  3. Your boards ARE gorgeous! Thanks for sharing with us where we can find them 🙂 And it’s cool to hear how much fun you’re having on Pinterest.

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      Thank you Robin for your compliment. What is truly amazing about the path I am on is that I was clueless that I had a ‘good eye’ or could make saleable jewelry or learn to do graphic posts.The more I am doing, the easier it gets & I feel hidden skills continue to emerge. All very exciting at my age.

  4. Your pieces are gorgeous Roz. Do you do specials for specific holidays, like Christmas, Mother’s Day, etc…? If not, I think you should… and get it out there with PR campaigns! If you need someone to lead you in PR, I know a few people that could help you out. 🙂

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      Thank you so much Norma for your thoughtful words. I am working with someone who is covering all aspects of my business including holiday specials. We have always done newsletter/email promos with erratic results. Working now to put myself in a better position for online sales in general & holiday time. Haven’t had traffic yet from my Facebook or Pinterest activity but will continue. I know people seem to love my jewelry & our prices are affordable. Its just hitting the right viewer at the right time. We have always done ok at live shows, so this is a transition.

  5. Roz, I’ve stayed away from Pinterest because I didn’t see it as the best use of my online time. In your case, you market a product where visuals are important. I help women with their money and it seemed like a really indirect path. But the main reason I stayed away was that I felt I’d get lost going down the “bunny trails” it would take me on. From your article I realize I probably have cheated myself out of a big chunk of joy and I’ll give it some more thought. As for how it (and other social media) impacts your business, it feels as if anything online that gives you a visual platform would be a natural. And I see some people who do so well marketing unique jewelry online. I’d guess there is some specific element (or combination of elements) that opens the flood gates … and the best way to find it is to do what you’re doing: poke and prod persistently. You’ll find it!

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      Sharon, if you do try Pinterest again you will get lost down some bunny trails & from my experience that is relaxing, fun & visually so enjoyable. I’m not a SM professional to recommend using a platform or not but from my perusal, the service you provide is unique (especially because it is not financial investing, etc). Pinterest is used mostly by women. Your blogs would have potential to reach so many women. Keep your boards to those relevant to you, your interest, your services. Boards related to women’s interests, retirement planning, mental health, as examples. Do a browse to see how many other people in your field use Pinterest & what their boards look like. Down the road you could do a Pinterest contest & offer a free consult as the prize. So many ways to use this platform. Honestly, I haven’t sold through it YET, but am working on overall sm strategy & that will change. The Pinterest guru I am learning from is Melanie Duncan- I am standing in the belief my flood gates will open.

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