Roslyn Our Journey breakdowns, challenges, frustrations, learning, technology


The last time I had butterflies in my stomach was when I thought I was in love.  Maybe it is just indigestion?  That couldn’t be it because I haven’t eaten anything yet. What I did do was to just spend the past hour on a webinar learning about email marketing.  A few of the words & concepts were familiar but most of it was Greek or maybe Latin.


My head keeps shaking from side to side telling me that I can’t do this. My friends & family say I can. They focus on what I have thus far accomplished these past  years. I look at how much more I need to learn.  Not sure what will win out, up & down or side to side.


For now, I am plunging, as it is late summer, not into a pool or ocean but into the world of social media marketing.  I was delighted to discover groups of fellow beaders, handcrafters, artists & women owned businesses on linkedin. In response to a group members query on, ”How do I get started selling my newly created jewelry?”  I read the following reply:  “Before you get started in your craft business, you need to have a clear idea of the types of products you want to sell & what you think people will be willing to pay for them”.


No, no, no I cried out. This isn’t really her issue because she has already started. She is hooked & already has boxes of beads & lots of finished product. The same thing happened to me before I realized that I was in business.  When I think back to the beginning, I had no clue what people would be willing to pay for my jewelry. I wasn’t even sure what it cost me to make each necklace nor did I know I should keep track of it as a way to set my price point.  I did sell enough to cover some of my expenses & so I forged on. I had to search for where the shows were only to discover that my applications often had to be submitted 6-10 months in advance depending on the juried level.


Here it is, 5 years later & I spend more of my time on the computer than in beading & my business & technical knowledge continues to grow.  I’m pleased with all I’ve accomplished & intend to continue to expand personally & professionally.  A dear friend dubbed me the “Ageless Explorer” hence the name of my blog . At age 73 I will continue this adventure.

Keep posted to follow my twists & turns as I immerse myself in social media marketing.

You can learn more about me @  http://earthandmoondesign.com/aboutus.sc

become a fan on my facebook page,  https://www.facebook.com/BeadZbyRoZ,

follow me on Pinterest, http://Pinterest.com/BeadZPassion,  Linkedin or Twitter.


I didn’t know it but my head going up & down is running the show.

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I loved going to work each day for 30 years as a professional career counselor. When I retired, I explored my creativity and regard for crafts until I discovered beading. At age 68 I turned my new found passion- jewelry design, into a business. At age 72 I took on learning about social media marketing and developing my computer skills. I am sharing my journey from inception, to frustration, to elation -in the hope of inspiring others that 'it is not too late to start again'. Welcome to my re-invention!

Comments 5

  1. Love your honesty about your humble beginnings in your business and how you continue to forge ahead with the attitude of “ready or not, here I come!” I think it is wonderful that you keep plugging along even though some of what you are learning feels like a foreign language. You go girl!

    1. Post

      Thanks Julie for your encouraging words. It has been an amazing journey & I have shared almost all the different aspects of my story. I have much I want to blog about now that “I HAVE ARRIVED”.

  2. Roslyn,

    It seems like you’ve done very well. There will always be people telling you they have the newest, best tool, and diverting your attention or goal.

    The question you should be asking yourself is: “How do I want to spend my time?” And then, “What efforts will get me to my goal?”

    Don’t be afraid to delegate out. If your time is worth $ _____/hour, what can you have someone else do that will double your output and spread your brand further?

    Email marketing? What are your goals? Don’t over-pay for whistles you won’t use. Grow, adapt.

    Hope that helps!


    1. Thanks Keri for your great advice. I have been thinking of using a VA, but I really like the tools I’m using. Maybe since its so new to me & I feel like a kid again- oh look what I can do.

      The next few months I am ‘in my season’ so to speak, & have several craft & holiday shows lined up. I will assess my goals, my time, my output, ROI, etc- once I have these months & efforts behind me.

      Now I either want to enter another blog, start on my newsletter or make a necklace- so I do see what you mean.I’ll work for the next 5 hours & do it all!

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