Roslyn Our Journey business, challenges, Facebook, learning, opportunity, technology

Given I am not a social media professional, how do I keep my Facebook page visually appealing, blog content rich & satisfy a variety of readers? Over the years of endlessly reading others blogs  & taking webinars about social media marketing I started to get the hang of things.Screen-Shot-2013-08-11-at-1.15.28-AM

What did I do?

The smartest move I made was to join a few groups on Facebook led by professionals  & had a membership willing to lend their tips & expertise.  Ask anyone I’ve come into contact with who knows more than I & they will tell you I ask a lot of questions &  face challenges with a relentless persistence to understand what, how & why. My contribution to them is my active engagement on their pages. These professionals are in demand because they have the knowledge the rest of us want to learn. They fill my need by teaching me & the harder question is…

How do I fill a need for them?

They don’t usually come to my Facebook page seeking a new necklace. Often when I post a design they admire it, make a nice comment about it but it still hasn’t done anything special for them.

So what else can I do?

I chose to focus my social media marketing on two platforms, Facebook & Pinterest because they lend themselves to visual marketing. Mainly I post stimulating, inspirational & entertaining images.  Sometimes I ask my fans to put a caption on an image or I post a cartoon that makes them laugh. Every now & then I write about myself, my  former life before becoming a jewelry designer. I’ll post photos of myself & my hubby, sneak peaks of products to come, views of behind the scene aspects of my business & tips about jewelry. Recently I completed an online graphics course to make my images as attractive & interesting as possible.

CAPTION THIS________________Screen-Shot-2013-06-11-at-8.36.58-AM


Is this enough?

I like to think so because when you come down to the real reason we have Facebook pages, it is to promote  & grow our business & to acquire potential customers or clients. Is it any easier for someone whose specialty is Social Media Marketing & those without that knowledge but who are hungry for it? BEfore I sat down to write this blog, I really thought it was so much easier for those with social media know how to grow a page, a blog & get clients. Certainly easier than for someone like myself with a ‘luxury’ item. Then my thoughts shifted.

We are all looking for customers!

There are as many jewelry companies, designers, crafters & competition in my field as there are in social media or health & wellness. Our fields may be different & I may know I want to learn more about how to use embedded posts or hashtags.  You may not have realized you needed an inspirational quote that day or an image to please your eyes, lift your soul or bring a laugh to your lips. Basically, we are kind & supportive of one another. Someday I could be your client & you  my customer & we can all create open doorways  to improve our service & products for our customers.

Bead by Bead-Network by Network

Building a Social media network is a lot like beading a necklace.  Bit by bit we choose a platform or beads & we start building. In the end, we look at our creation or endeavor & keep on going to build and create more.

Stay in Touch & in Style

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I loved going to work each day for 30 years as a professional career counselor. When I retired, I explored my creativity and regard for crafts until I discovered beading. At age 68 I turned my new found passion- jewelry design, into a business. At age 72 I took on learning about social media marketing and developing my computer skills. I am sharing my journey from inception, to frustration, to elation -in the hope of inspiring others that 'it is not too late to start again'. Welcome to my re-invention!

Comments 14

  1. Lovely post Roslyn. Beautiful analogy with the beading of a necklace. Thank you for being so concientious and always engaging with us social media – more or less -experts who have had the privilege to help you even if just a bit. I hope to wear one of your creations one day. I’ll decide to treat myself once I get more paying clients and I will definitely go to YOU for it 🙂
    Keep up the great work you are doing on your page and on your blog. You really put yourself out there and you’ve been working on your biz for 6 years, so that gives me a lot of hope.
    Thanks for writing this,

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      I know I have learned a lot about social media & when I was just trying to do it on my own by reading it felt as if I was reading Greek. (pardon the pun). Then I found Idea Girl Media & thru Keri’s group met you & a few others who have helped me tremendously. I’d be honored to have you own a BeadZbyRoZ necklace. You WILL grow & when I start selling more online, I would be happy to gift you as a way to say thanks.

  2. Roslyn,

    Great to see you back on your blog. Can’t wait to see what your site looks like when you reveal the transformation!! 🙂

    You’re doing a great job with Facebook, and we’ve bumped into each other on Pinterest. I do keep an eye on you and your progress more than you know.

    Keep doing what you’re doing. So glad to be a part of your social media world!!

    Great work – With all that you do…


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      Glad to know I’m being stalked Keri. I have been blogging weekly for past month. Not so easy to come up with content. I know under your expert mentorship & Kittie’s guidance, I will keep moving forward. If only the technology didn’t get in my way.

  3. Thanks for sharing this behind-the-scene post with us, Roslyn! I love your banner image at the top of this page…gorgeous!!!

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      Interesting Susan. I didn’t think of this blog (rant) as a behind the scenes post, but I’m glad you do. I have been so annoyed by all the sm bloggers who say, do what I did & you too will be a star. They fail to consider the different fields we are in & what works for one may not work for another. I’ve thought about this often & decided to blog it out.

  4. Hi Roslyn!

    Have you tried Instagram and Tumblr?

    It’s very easy to post on these platforms and these do not require a lot of time. I recommend Tumblr. It’s very easy and people who like your photos will re-post it and on and on. It is advisable however to have your contact details written in the picture itself so that someone in the chain will know how to contact you. You may also post whole articles. I hope this helps.

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      Thanks for your suggestion Bernard. There are so many platforms I could add. I am working on a new website now & doing the weekly blog. Will look at this in future.

  5. Great information Roz, it is sometimes hard to figure out what you should post to get people to interact with you on Facebook. I love the groups because you not only get interaction, others see the activity. 😉

    Christy Garrett

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  6. Thanks for sharing your story Roslyn, “Bead by Bead-Network by Network” loved this analogy, looking forward to reading more 🙂

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