Given I am not a social media professional, how do I keep my Facebook page visually appealing, blog content rich & satisfy a variety of readers? Over the years of endlessly reading others blogs & taking webinars about social media marketing I started to get the hang of things.
What did I do?
The smartest move I made was to join a few groups on Facebook led by professionals & had a membership willing to lend their tips & expertise. Ask anyone I’ve come into contact with who knows more than I & they will tell you I ask a lot of questions & face challenges with a relentless persistence to understand what, how & why. My contribution to them is my active engagement on their pages. These professionals are in demand because they have the knowledge the rest of us want to learn. They fill my need by teaching me & the harder question is…
How do I fill a need for them?
They don’t usually come to my Facebook page seeking a new necklace. Often when I post a design they admire it, make a nice comment about it but it still hasn’t done anything special for them.
So what else can I do?
I chose to focus my social media marketing on two platforms, Facebook & Pinterest because they lend themselves to visual marketing. Mainly I post stimulating, inspirational & entertaining images. Sometimes I ask my fans to put a caption on an image or I post a cartoon that makes them laugh. Every now & then I write about myself, my former life before becoming a jewelry designer. I’ll post photos of myself & my hubby, sneak peaks of products to come, views of behind the scene aspects of my business & tips about jewelry. Recently I completed an online graphics course to make my images as attractive & interesting as possible.
Is this enough?
I like to think so because when you come down to the real reason we have Facebook pages, it is to promote & grow our business & to acquire potential customers or clients. Is it any easier for someone whose specialty is Social Media Marketing & those without that knowledge but who are hungry for it? BEfore I sat down to write this blog, I really thought it was so much easier for those with social media know how to grow a page, a blog & get clients. Certainly easier than for someone like myself with a ‘luxury’ item. Then my thoughts shifted.
We are all looking for customers!
There are as many jewelry companies, designers, crafters & competition in my field as there are in social media or health & wellness. Our fields may be different & I may know I want to learn more about how to use embedded posts or hashtags. You may not have realized you needed an inspirational quote that day or an image to please your eyes, lift your soul or bring a laugh to your lips. Basically, we are kind & supportive of one another. Someday I could be your client & you my customer & we can all create open doorways to improve our service & products for our customers.
Bead by Bead-Network by Network
Building a Social media network is a lot like beading a necklace. Bit by bit we choose a platform or beads & we start building. In the end, we look at our creation or endeavor & keep on going to build and create more.