What is My REAL BUSINESS?
As I started to think about goals, I couldn’t help but wonder what my real business really was. I got so lost in Facebook and Pinterest in 2013, at times I hardly had time to create new jewelry. I browsed the internet and platforms for ideas in order to create original graphics for my posts. Am I in the business of having a great Facebook page or in the business of creating beaded jewelry? Did I lose sight of my business goals?
What I didn’t know
When I started out 6 years ago I knew I had a hobby that I happily turned into a business. I knew I loved creating jewelry that women admired, loved wearing and was suitable for women from all walks of life. What I didn’t know was that I needed to know how to use social media marketing to promote my online business. What I didn’t know was that I would fall in love with creating graphics and talking to people I met all over the world via posts and comments. What I didn’t know was that I would become addicted to social media.
This revelation has me assessing my goals for 2014. I am pleased with many things I’ve accomplished in 2013: My Facebook page grew from 300 to 1,000 (of course since I gave it so much attention), We had a new website created that truly reflects our market, goals and creativity. Completing a graphics course opened another area of creativity I had not experienced before. Blogging became another avenue of self expression and creativity. Videos were made and I discovered my ease in front of a camera. New platforms were started ( will get more comfy using google+) and I lost 30 pounds. The most profound accomplishment has been on a very personal level and that is after 6 years of creating and selling thousands of necklaces, acceptance of myself as a creative person and the joy of being an artisan.
We look forward to 2014 as I set my goals, take on challenges, expand tools and skills in all directions and create our Spring Collection. How exciting to start purchasing new beads and supplies now for spring colors and fashion with snow on the ground. Our designs change with the seasons as we look to see what styles will enhance your wardrobe. I welcome hearing from you, what you want to see, what you want to read about, what necklace would be perfect for that special dress or outfit. We are here to meet your accessory needs, so just let me know.
When you go to our website, http://www.earthandmoondesign.com, don’t overlook our sold group. You might see a design you passed up or would love in different colors. Contact me and we can work with you.
To a very successful New Year for all of us.