How did we get Black Friday 2014?

Roslyn Celebrations & Gift Ideas #SmallBusinessSaturday #smallbizsaturday #shopsmall #handmadeJewelry #gifts #SupportHandmade, Black Friday, Cyber Monday

Christmas Rozandbeth 3.1 revised

 

 

 

 

 

 

 

 

The busiest shopping day of the year is Black Friday and the unofficial start of the holiday shopping season.. Where did this tradition start from, how does it extend to Monday and where does small business Saturday fit in?

How did Black Friday Become a Big Shopping Day?

It probably dates back to the late 19th century when store sponsored Thanksgiving parades were common. The last person seen walking in the parade was Santa Claus signalling the holiday shopping season had begun. There was an unwritten rule to wait until after Thanksgiving, holding advertisements, sales and customers at bay until early the day after and boy did it open floodgates.

Retailers counted on this day to get their holiday sales and in some cases make up for loses.  Often Thanksgiving didn’t come until late in the month November 30th, cutting the shopping season down, so the Retail Dry Goods Association appealed to  Franklin Roosevelt and FDR came up with a great solution. He moved Thanksgiving up a week to always be the next to last Thursday in November, instantly tacking an extra week onto the shopping season.

It didn’t work out immediately because people resisted the change in date & still celebrated Thanksgiving at the end of the month. It wasn’t until 1941 when Congress passed a law changing the date of Thanksgiving and designation the Friday as Black Friday. Many proclamations sprung up across the nation.

Why Call it Black Friday?

Most people think the name stems from retailers going from the red or pink to black due to huge receipts. Not necessarily. What also happens on that weekend is football; big games like Army and Navy played in Philadelphia.  Police officers, cab drivers, and anyone who had to negotiate the streets didn’t think kindly of black fFriday Commercial bedlam was irritating.

How did it get turned around?

You  heard the phrase or advertisement to “get in the black”. This was retailers way of putting a more positive spin on the big day and it happened around 1980. Over the years Black Friday is probably one of the top days for stores and the busiest day of the year in terms of customer traffic.

 So where Did Small Business Saturday come from?

Black Friday is for big box stores and large retailers and with the growth of Internet, Cyber Monday was created for e-commerce sales. Well who did this ignore? You guessed right- the small local brick and mortar businesses. So in 2010 American Express conceived of and promoted via national radio and television advertising, a campaign to the public.  Using Facebook, small merchant account holders and new customers were offered an incentive to promote the event. Social media caused an explosion of tweets, posts, publicity and participators to the shop small campaign. Using hashtags like #smallbusinesssaturday and #smallbizsaturday, #shopsmall and the round blue logo, it is easy to see who is participating and supporting local communities.

And what about on-line retailers?

Originally intended for brick and mortar,  American Express opened its campaign to e-commerce small business.  As a small ecommerce business EarthandMoonDesign was accepted to participate and  we are so proud and excited to be part of this event. For the past few weeks we have been tweeting, posting, pinning to bring awareness to our readers and customers. And now it is time for the big reveal!

Never before have we offered 30% off our timeless, elegant handmade jewelry. And it starts on Black Friday 2014 and goes until  Cyber Monday, joining retailers across the nation for a huge  four day weekend opportunity of shopping in the way that suits you best.

 

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Roslyn
I loved going to work each day for 30 years as a professional career counselor. When I retired, I explored my creativity and regard for crafts until I discovered beading. At age 68 I turned my new found passion- jewelry design, into a business. At age 72 I took on learning about social media marketing and developing my computer skills. I am sharing my journey from inception, to frustration, to elation -in the hope of inspiring others that 'it is not too late to start again'. Welcome to my re-invention!

Comments 32

  1. Wow Roz, that was such an interesting lesson on the history of Black Friday. As always so well written and that is amazing that you are offering 30% off on your gorgeous jewelry. I always love reading your newsletters and blog posts. They are always interesting, filled with nuggets I find fascinating.

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      Thanks Julie latz for every single compliment and your support. Yes, we have a small mark up margin so 30% is big for us. I hardly knew any of the history of the topics I’ve written on, so it educates me as well. Keeps me on my toes.

  2. It was nice to find this history in the first blog I read. I knew some but not all of the history of Black Friday and the later developments. I hope you do very well with your big sale!

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      As an online merchant, we take American Express thru Square and PayPal. That qualified us. Just getting the knack of promoting with their materials. Its best for brick & mortar but we are giving it a shot. No cost but our labor and good to learn more marketing.

  3. Roz, this is a warm and wonderful explanation of Black Friday. I love how you found the inception of Black Friday and brought it to life today. I hope your sale is a HUGE success!

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      You know the expression Tina “From your mouth to Gods ears” oly in this case, I’m hoping it is my on line friends & fans Ive gathered these past few years who will buy from us, share our offer and help us grow an online business. Takes a lot to transition from live shows to online. But we are giving it our all.

  4. This was really interesting and a great history lesson! Some businesses depend on Black Friday because they make more money on this one day than any other day of the year. This is good that small businesses have a way to be recognized on this day too 🙂

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      Thanks Meryl Hershey Beck. Its been fun choosing topics that require research. A variation from connecting jewelry to fashion & color, although I do research on that as well. Glad you are liking it.

  5. That is really interesting about how Black Friday got started. I am a true hard core shopper but somehow I have never done Black Friday. I don’t think I would enjoy shopping the shoving pushing and early morning hours. I don’t think there is anything I would want that bad. Somehow the rest of the weekend doesn’t seem that crazy and the still has good deals. I do try and support small business Saturday and I am great at cyber shopping – always.

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      Thanks for yor comment Ines Roe. I pride myself on my shopping skills and like you, never went nor will I venture out on Black friday. I love the other 2 sale days as they really help community and small business.

  6. Hi Ros –

    Funny you mentioned this about Black Friday. I was going to actually research this on Google! Looks like I found my answer!

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  7. Great lesson. I’m Canadian and there was never a Black Friday here until recently with online shopping. Now everyone is jumping on to Black Friday without any meaning other then to sell, sell, sell.

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      Heather Cameron, I get that Black Friday is really for big box stores- huge retailers who can offer tremendous cuts. It did encourage us to offer a larger discount than ususual. Thats the influence of advertising.

  8. Thanks Roz for this very interesting history lesson on Black Friday! Black Friday has been a big deal for years now but it’s a shame that stores have decided to open earlier and earlier each year. I wish Black Friday shopping was back to where it use to be when I was a kid where the stores opened on Black Friday anywhere from 5 to 6 am. I am not a Black Friday shopper at all. I tried it a few times and it’s way to crazy to get out in the crowds and I hate all the long lines. Well Roz I hope Black Friday and the rest of the Holiday season is a great success for you and your business.

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      Barbara Keen, I have never gone shopping on Black Friday &never will. Thats why I like the small business saturday & cyber monday sale days. I have always appreciated local stores and rember the days of wheeling a baby carriage to town each day to buy from the vegetable store, the butxher, pharmacy, sundry & finally fill in at the supermarket. Loved that store owners greeted me by name. Went to craft shows for handmade gifts. Those were days I loved and will always remember.

  9. Roslyn, I absolutely adore you for the history lessons you give me! It brings such relevance and excitement to something that would just pass through our mind any other day. I’m excited for Small Business Saturday in our community, and I know that you are excited preparing for the day. It is so much more fulfilling to support local business than fight lines in huge retailers. Sending my positive vibes your way for a successful holiday shopping season!!!

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      Holly Jean, so glad I am supporting your stand for small businesses. Getting into history is a new endeavor for me and makes blogging a bit more challenging and rewading. Thanks for your support.

  10. Wow, who knew!?!?!?! To think Thanksgiving was shifted because of a retailing thing? I love the history-type stuff you’re sharing and sending HUGE positive vibes for your participation in the Amex event. Yes!!!!!!!!!!!

    Many blessings…
    MamaRed

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      I didn’t know some of these interesting facts MamaRed until I started my research. History was never my interest except I see it changing as it relates to information relevant to my business. Thanks for your great comment.

  11. Had no idea about the history of Black Friday, Roz. Thanks for sharing that. I do everything I can to support small business throughout the year and turn to big-box retailers (or online shopping portals) only when I can’t find what I’m looking for.

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      Thanks Jackie Harder for your support of small business. Given you were involved in a Chamber of Commerce, you would be a great supporter. I guess we all go to big box stores when local fails.

  12. It is interesting how shopping evolves! When I had my retail gift and fabric store in the 1970’s and 80’s, the day after Thanksgiving was always the biggest shopping day in my store. We were in a small tourist town so all the local people brought their out of town Thanksgiving guests to see our quaint little town on the day after. I loved it and, yes, if I didn’t do well on that day, it sure made a difference in my overall bottom line profit. Interesting blog.

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      I loved small town shopping and believe strongly in supporting local merchants. Pat Moon, it’s just another one of those things that have changed despite all the folk who say they support shop small, I fear very few will. Thanks for sharing your experience.

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