Can’t Speak the Language- Which Language?
Computer ease requires understanding and speaking another language. How did I ever get this far? I’ll give you an example of speaking ‘my way’ and the technical way.
Can You Help Me? “What seems to be the problem?” said my Apple Care Representative.
“Last night I was uploading photos into a graphic editor program to create jewelry business related posts and then something happened. I think I was going too fast and it got stuck. I had a lot of work to get done and wanted to feature some new jewelry designs. Couldn’t afford to waste time, so I opened email and downloaded an article and then that got stuck too, so I switched to another email address and cleared that backlog. Then I was clicking everywhere and couldn’t get any of these things to go away or minimize.”
“I see Roslyn, I do understand. You couldn’t quit any of the programs.”
“Yes, that’s it- How clearly and simply you expressed that”.
So often when we think we are baffled by this new language of technology, it isn’t the technical terms like embedded texts, back links, keywords, SEO but concise ways to express what we need. No webinar or tutorial can really teach me that. Probably only going through the experience and being fortunate to have the support and guidance of technical assistants can get me though the maze.
About 2 years into creating a handmade jewelry business, I learned I needed to capture emails, send out frequent newsletters and I needed a website. I chose two companies to work with without knowing much about the factors to help make my choice. All the technical reps I dealt with guided me through basics, templates, and navigation 24/7. Each time I called I expressed my appreciation for their guidance and wisdom. They have helped demystify technology for me.
Who is Helping Now?
Now, however since rebranding, my website and blog are together on wordpress. I don’t have a technical person to help me. Instead I do have wonderful people I have met in Facebook groups. Of course there is always a google search and videos to guide me through the ever changing technology landscape.
I do anticipate as I explore new platforms and continue to take on challenges, I will be baffled, stumped and leave with a feeling that I can’t catch up. The one area I feel confident about are the designs, beads, materials and necklaces we make for our customers.
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We look forward to seeing you and serving you in 2014.