Building a small business takes team work and communication

Roslyn Our Journey appreciation, asking for help, customers, inspirational, teams

Earth and Moon Design - Roz Tanner Evans and Beth Tanner

Beth and Mom, Roz

Entrepreneurs and Teams

As entrepreneurs, we know the issues and all the tasks that need to get done to run a small business. And when we think of major brands, we see what we don’t have that they do have is a team. Hard work only takes you so far; building a successful small business takes team work and good communication.

My daughter and I became entrepreneurs 6 years ago. We collaborate, brainstorm, and over the years divided our tasks and responsibilities.While I focus on social media marketing, she does the photography, editing and website updates. Like many of you, we get overwhelmed with the myriad of tasks and our to do lists never completely gets done.  I fantasize about the day we will hire people and grow our team. But then I remember an interesting thought I had when I was watching the Olympics. Despite each country sending its own team to compete, it seemed there was a respect, admiration and a coming together of all the separate countries to create a single team. It is often the roar of the crowd that spurs a team on. The thunderous clapping, standing and flag waving that juices a performer or team.


Is there a correlation?

By shifting my perception and perspective of what constitutes a team, I might actually have a larger one than I imagined. The Webster dictionary says it is “A brood, or horses harnessed together…”, Not an exact fit for my current reality. As I continued to search for other definitions I came across this one from Wikipedia, “A group of individuals who work across time, space and organizational boundaries with links strengthened by webs of communication technology”. Now we are getting closer to my reality. But I am still interested in getting a closer fit, and then I see it in two different quotes:  “A team lifts and elevates the performance of an individual to heights never before achieved” and ” good teams become great ones, when the members trust each other enough to surrender the me for the we“.

As I look at my day to day supporters, I see they are my Virtual team who lifts and supports us in unknown ways. They are frequently the people I go to when I’m stuck and often help beyond expectations. One reason others give of themselves is that they believe in us, yes-you, me, because they either love our products, our passion or desire to succeed and they too want our success. I bet we all feel the support just from an uplifting comment or an answer to ‘how do I do this’ question. And I always love it when a supporter surprises me with a purple post or an uplifting inspiration. Don’t you have those unexpected moments that move you forward?

Who is my virtual team?

They are YOU, reading this post, leaving me positive comments, just like the ones you leave on my Facebook page posts, ( They are the fans and friends who love our jewelry. The professionals I’ve hired to teach and guide us. They are our customers, readers, the people I’ve met through groups and  group administrators. I think about all the amazing social media marketers who have taught me through their blogs, webinars, articles and posts and whet my appetite to learn more.  I know you all know exactly who I am talking about and I appreciate all that you did and still do. Don’t we all have  our own virtual teams?

Who is on Your Virtual Team? I have mine!

team Evans




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I loved going to work each day for 30 years as a professional career counselor. When I retired, I explored my creativity and regard for crafts until I discovered beading. At age 68 I turned my new found passion- jewelry design, into a business. At age 72 I took on learning about social media marketing and developing my computer skills. I am sharing my journey from inception, to frustration, to elation -in the hope of inspiring others that 'it is not too late to start again'. Welcome to my re-invention!

Comments 35

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      Yay You LeAllyson Meyer. Every time I get a comment from you I feel extra honored. You are a great jewelry designer and to think you are learning from me about social media is inspiring. I so appreciate you cheerleading me on.

  1. Roz, I think this tops all of the other wonderful posts you’ve made thus far. I love being part of your team and watching you go further and further along your journey. You admit to the frustrations and show your disappointment when things don’t work out the way you want them to. But at the same time, you keep forging ahead.

    You have a strong will and desire to make your business the best and most rewarding it can be. I love witnessing all your steps forward and am truly proud of you and inspired by all you do.

    1. Yes, for sure Julie you are part of my team. Love our brainstorming sessions and the support and encouragement you offer me. I sometimes wonder what keeps me forging ahead. So many reasons , some for us- my daughter and myself and some for what our jewelry and my tenacious, relentous attitude ‘that it is never too late to start again.’ It has to get easier though.

  2. Roz,

    I think it’s so darn cool that you and your daughter started together. It’s a great journey that both of you can share and enjoy together. Thanks for the inspiring post!

  3. It seems that you have your “in person” team, (being you and your daughter) and then a wide reaching virtual team who are there to uplift and support you whenever needed. Both are important. Having the people here who help with my design ideas and website implementation is great and then I have people in far reaching places as well, to call on when I can use another open ear to offer feedback. Nice correlations you discovered for yourself and shared so eloquently in this piece, Roslyn!

  4. I am so blessed to be a member of your team! Thank you for being a member of my team. I truly feel the love and support of everyone in our new group ‘The Art of Connection’ with Norma. It is wonderful. We are all learning, supporting, and teaching one another just as a team should. It is about ‘we’ not just ‘me’.
    Thank you for this inspiring blog post.

    1. Pat Moon, I felt compelled to write this blog and wasn’t sure why. I think you nailed it and it is about the love and support we give and get from our new group. You are so right in that the group has been my inspiration.

  5. You are so right – collaboration and team building is the key to success. And, anyone who engages, participates, shares your message, and buys from is a member of the team. Proud to be a teammate on your journey!

    1. I know Veronica you think you are solo, and my point is we hav virtual teams. Groups and group administrators are a big part of the virtual team. Your family is part of your team. Every customer who passes your name on is part of your team. It’s just a different way of looking and defining team.

  6. It’s incredible that you and your daughter can collaborate in such a successful way. And I love your idea of a virtual team – everyone is working toward a common goal and helping each other in the process.

  7. Great article Roz. Knowing the strengths and weaknesses of each person on the team is really important. Also dividing up tasks so responsibilities are understood by all involved also makes a huge difference in the success or lack thereof of any endeavor. Sounds like the two of you are doing things right!

    1. Thanks Takara Shelor, Appreciate your comment. Dividing tasks often occurs as an evolution. Sometimes by default, sometimes by skill set. Ever evolving.

  8. Hi Roz – well I learned you and your daughter are in business together. Awesome. Really nice post and I am glad you have a team – I do believe all of us entrepreneurs have one and you describe it very well. The members of groups, fans, followers, people who take the time to read and comment on your blogs and posts. And the more inner circle – the confidants, mentors, teachers, inspirers. Go team Evans!

    1. Thanks Laurie Hurley, Really appreciate your comment. Will remember the phrase ‘inner circle’. Acknowledging those who support us in different ways can become a reminder that we are not alone in building our business.

  9. Roz, love this article and the photo of you and Beth. What a fantastic thing that you and Beth are working together! I do believe that we all are capable of having our own virtual team when we are involved with social media and blogging. Great post and go Team Evans! I am inspired by all you do, Roz!

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      Thanks Robin, The photo of Beth and myself was taken 7 years ago at our first show where we went to buy beads. We are often challenged adding a business relationship to the mother/daughter one. I wish more people realized they had a virtual team. Thanks for your comment.

  10. Teams are important – in businesses and in personal relationships. Magic happens when two or more me’s form one committed we. Congratulations to you and your team! I’m happy to be part of the virtual team.

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  11. What an interesting approach, Roz. People tend to refer to their virtual team as those they hire to who work long distance. But you are absolutely right: it’s actually all the people who, as they move their own businesses forward, reach out to others. Whether to help, to encourage, whatever. And all that energy coalesces “in the ethers” to provide the team we need to keep moving forward. Even without ever hiring anyone …

    1. Post

      Sharon O’Day, as usual you add another layer to my own thoughts. Thank you so much just for being you . When I thought of my virtual team, you were uppermost in my mind.

  12. That’s awesome to see and understand that your ‘team’ isn’t necessarily ONLY people that you employ… you DO have a big team… and a fabulous team… and lots of people love you and support you 🙂 Great article… I hope it inspires other people to see in such a thankful way too 🙂

    1. Post

      Thanks Robin. Like you, I try to see ‘out of the box’. We never know the ways we can inspire, or where our own inspiration comes from. Thanks for your comment.

  13. A team is not a team without team leaders. The question is who gets to be the team leader? Well it depends on the goal or task. Let’s say web design project comes a long and of course not all of the team members are good in designing, then someone very good at it can be the team leader of the designing part. Also when it comes to the selling part, an individual who is good at selling or marketing may be the team leader on this occasion.

    And I’m glad to be part of your “virtual team” Roslyn.

  14. You and your daughter are so inspiring! It does take a team. I heard something this weekend that might help spur you on, “You can have it all in business, as long as you don’t try to do it all.” Love your blog!

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